IZELIA: Fashion brand to watch in 2017

I love fashion and I am particularly excited when one of my very own is making headlines with her brand, Izelia.

 Izelia is the brainchild of my fellow Sierra Leonean, Isatu Harrison.  She did very well last year, featuring in Africa Fashion week and at various pop-ups around the UK including the Country Living show in Ascot.  Izelia also featured with a stall at London’s Spitalfields market.I attended the launch of Izelia’s first UK store, based in the Vicarage Shopping centre in Barking, East London on 1 December 2016.

Isatu draws on her Sierra Leonean heritage to create a modern and sophisticated range of ready to wear pieces. Combining African wax prints with contemporary cuts, Izelia is a brand for those who want to make an impression in stylish and colourful outfits with high quality fabrics and precise tailoring. Each piece features a new twist on African-inspired fashion and Isatu’s interpretation of upcoming fashion trends results in a debut collection full of innovative and eye-catching pieces! The Izelia collection is a selection of pieces that include military inspired jumpsuits and dresses in both elegant floor length and chic fitted styles. My favourite pieces are the blazers which I can wear over my normal workwear blouses and skirts.Fashionistas will find much to inspire them among Izelia’s flattering stretch denim and glamorous silk chiffon materials. With African-influenced fashion taking Europe’s fashion capitals by storm, Izelia is bringing striking and sexy African prints to the high street, allowing the style conscious to sprinkle their wardrobe with up-to-the-minute multi-ethnic flair. During an emotional speech at the launch, Isatu talked about her journey from the Corporate world to setting up her fashion brand.In addition to the store, Izelia has also launched a training school for budding fashion designers.

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IZELIA is based at Vicarage Field Shopping Centre, Ripple Rd, Barking.

Website:  www.izelia.co.uk

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    Are you currently studying at a university, have a passion for the online industry and can commit to a work placement of 4 weeks and more? Look no further!

    AfricaOracle provides internship opportunities to African diaspora students who are interested in learning more about online media (digital marketing, marketing and communications. An internship with AfricaOracle enables students to develop their knowledge of Africa and provides them with an opportunity to contribute towards building a positive brand image of Africa.

    Stephanie ZStéphanie’s story

    “As a student of Applied Foreign Languages I have learned a lot about communication through my work with AfricaOracle. “My work centred around thecreation of a weekly newsletter, as well as ensuring the website was kept up-to-date. “I particularly enjoyed my time working on the digital publication Africa2020, using the Flipboard software to create a resource that readers would find interesting. “Nowadays, people see the African continent as poor, where all the worst diseases begin, and where the countries are not developed. AfricaOracle is seeking to change this image, and that is why I like the idea behind it. “I am French withAfrican roots, and it was important for me to increase my knowledge about the continent. Thanks to the work I did with AfricaOracle I was able to develop my understanding.”

    Stéphanie interned for AfricaOracle in summer 2015


    SteyfiStefyi’s story:

    “I joined AfricaOracle to learn new things about countries in Africa and improve my English.The work I did involved social media tools such as Twitter, Facebook, Tumblr and Flipboard, and I was tasked with planning posts for these, as well as creating images for the blog. Working with the other interns, I also researched content for africaoracle.com. I am proud that I am able to say “I was there at the beginning of AfricaOracle”. It was a pleasure to participate in building a positive image of brand Africa.”

    Stefyi interned for AfricaOracle in summer 2014



    AlimaAlima’s story:

    "Working with AfricaOracle showed me how a business can develop, especially in the electronic age.

    I developed my knowledge of how to promote a business and brand, and gain more customers.

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    Alima interned for AfricaOracle in summer 2014


    annaAnna-Melanie - Student in IT :

    "AfricaOracle was my first immersion in work world.

    As a french caribbean student, join AfricaOracle was an opportunity for me to practice my english, agree my knowledge and to feel closer to Africa.

    My internship was focused on IT so improve the website and sharpen a directory was our challenge.  With my collegue we also launch the infographics.

    It was easy to be enthusiastic by the project and we passed through all the issues because of that.

    I have learned a lot about humain and work attitude."

    Interned for AfricaOracle in summer 2016


    Touil farahFarah's Story :  

    "Attracted by the communication sector , this internship helped me to increase my knowledge and to have a vision of the business as a whole. This is a springboard for our integration into professional life. I acquired the speed of work , independence , and confidence . Joyce Sarpong was a teacher allowed me to improve my understanding of English management , for which I came to England . It also made me love to benefit Africa by sharing her passion and her work to promote this magnificent continent. This internship seems to me to be a necessary step before starting a new school year filled with exams. In addition, the working atmosphere was very good at my internship and I was surrounded by a good team."

    Interned for AfricaOracle in summer 2016




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    • Bangladeshi and Pakistani Diaspora Leaders Programme

      A Common Purpose programme sponsored by the British Council

      Tuesday, 17 to Friday 20 November 2015,
      London, UK


      This leadership development programme, sponsored by the British Council, is aimed at leaders of the Bangladeshi and Pakistani diasporas in the UK.


      Many Pakistani and Bangladeshi leaders in the diaspora remain very connected to their country of origin. Common Purpose is running a programme for these leaders that aims to build their capacity to contribute to development in Bangladesh and Pakistan.  

      Having previous attended a Common Purpose programme for African Diaspora leaders, Joyce has been asked to attend this programme and share her experience of with this new group. 

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    Invite Joyce Sarpong to Your Event

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