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Monday, 28 September 2015 00:00

Top Black Talent Program 2015

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GOMCAfricaOracle Managing Director, Joyce Sarpong, recently took part in Google’s outreach program to find the UK’s top black students.

AfricaOracle’s non-profit business, Africa 2020 along with four Google student, took part in the program as one of four businesses, and won. The vision of Africa 2020 is to contribute to the transformation of the image of Africa, by providing readers with positive stories relating to the continent.

The Top Black Talent Program, which aims to identify and develop the UK’s top black university students interested in business careers, was held in March 2015.

Participants, who were paired up with businessmen and women including AfricaOracle’s Joyce Sarpong, took part in a seven-week mentoring program at Google’s London headquarters.

Four student teams were created and partnered with black female entrepreneurs, with each team tasked with competing in the Google Online Marketing Challenge.

The Google Online Marketing Challenge, which has been running for 8 years, has seen over 100,000 students and professors from over 100 countries create online marketing campaigns using Google AdWords and Google+.

As part of this challenge each team was provided with $250 worth of AdWords advertising budget, and were tasked with running an online advertising campaign for the business owners.

 
Joyce Sarpong AfricaOracle Managing Director Joyce Sarpong said: “The marketing strategy devised through the program increased the brand awareness of AfricaOracle and Africa 2020, and increased readership numbers of our main online publication, Africa 2020 magazine.

“The Top Black Talent Program has equipped me with a better understanding of Google AdWords and how they can help grow my business online.”

 

 

For more information about the Top Black Talent Program, please click here. 

Google also runs programs including the Google Online Marketing Challenge (GOMC) all year round, where they offer people the chance to take a Digital Marketing Course, after which they will become AdWords certified.

Monday, 28 September 2015 00:00

Internships with AfricaOracle

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AfricaOracle regularly takes on interns to assist the work of the Managing Director Joyce Sarpong, as well as the ever-increasing workload of a business increasing in size.

This blog post will give you the perspective of just a few of our recent interns, their thoughts on the internship programme, and their work for AfricaOracle.

AfricaOracle Managing Director, Joyce Sarpong, recently took part in Google’s outreach program to find the UK’s top black students.

AfricaOracle’s non-profit business, Africa 2020 along with four Google student, took part in the program as one of four businesses, and won. The vision of Africa 2020 is to contribute to the transformation of the image of Africa, by providing readers with positive stories relating to the continent.

 

Stéphanie’s story:

 

 “As a student of Applied Foreign Languages I have learned a lot about communication through my work with AfricaOracle. “My work centred around the creation of a weekly newsletter, as well as ensuring the website was kept up-to-date. “I particularly enjoyed my time working on the digital publication Africa2020, using the Flipboard software to create a resource that readers would find interesting. “Nowadays, people see the African continent as poor, where all the worst diseases begin, and where the countries are not developed. AfricaOracle is seeking to change this image, and that is why I like the idea behind it. “I am French with African roots, and it was important for me to increase my knowledge about the continent. Thanks to the work I did with AfricaOracle I was able to develop my understanding.”

 

Stéphanie interned for AfricaOracle in summer 2015

 

Stefyi’s story:

 “I joined AfricaOracle to learn new things about countries in Africa and improve my English.

 “The work I did involved social media tools such as Twitter, Facebook, Tumblr and Flipboard, and I was tasked with planning posts for these, as well as creating images for the blog.

 “Working with the other interns, I also researched content for africaoracle.com.

 “I am proud that I am able to say “I was there at the beginning of AfricaOracle”. It was a pleasure to participate in building a positive image of brand Africa.”

 Stefyi interned for AfricaOracle in summer 2014

 

 

 

Alima’s story:

 

Working with AfricaOracle showed me how a business can develop, especially in the electronic age.

I developed my knowledge of how to promote a business and brand, and gain more customers.

I also learned a lot about Africa, and that there are countries on the continent people tend to forget about.

 Alima interned for AfricaOracle in summer 2014

 

 

anna 

 

Anna-Melanie - Student in IT

 

AfricaOracle was my first immersion in work world.

As a french caribbean student, join AfricaOracle was an opportunity for me to practice my english, agree my knowledge and to feel closer to Africa.

My internship was focused on IT so improve the website and sharpen a directory was our challenge.  With my collegue we also launch the infographics. 

It was easy to be enthusiastic by the project and we passed through all the issues because of that.

I have learned a lot about humain and work attitude.

 Alima interned for AfricaOracle in summer 2014

 

Monday, 28 September 2015 00:00

RSA Fellowship

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AfricaOracle Managing Director, Joyce Sarpong, was recently made a Fellow of the Royal Society of Arts (RSA) following her recent participation in the RSA’S African Diaspora Changemakers Programme.

In April, Joyce was interviewed by the RSA to look at her progress since the programme. Joyce said: “I am delighted to have been invited to become a Fellow of the RSA. I have long admired the work of the Royal Society, and it is an honour to have joined.”

The RSA, founded in 1754, has 27,000 Fellows, who want to change the world for the better, and Joyce has been recognised for the work she is leading on at AfricaOracle, improving the media’s negative image of the continent.

The RSA provides a platform for the world’s leading thinkers, for new and innovative ways to solve society’s biggest challenges.

Fellows are allowed access to a number of resources, including a lending library and workspace, within the RSA House, based in Central London.

As well as the aforementioned benefits, Fellows also have access to the RSA Catalyst programme, where they are provided support and expertise to help get their ideas off the ground.

Following the Changemakers Programme, Joyce and a number of fellow participants formed a group called the Africa Mpya Foundation (AMF), which is working to set up a financial institution aiming to improve access to finance for Africans in the diaspora.

In addition to lending to individuals and small businesses in the diaspora, the institution will assist in funding development projects in collaboration with state and other public bodies in Africa.

For more information on the RSA visit their website on www.theRSA.org

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