Travel and Tourism

The Travel and Tourism sector is instrumental in providing opportunities, driving economic growth and creating and supporting employment

Travel and Tourism Facts

The travel and tourism sector’s direct contribution to global GDP in 2017, was USD2,570.1bn (3.2% of total GDP) and is focused to rise by 4.0% in 2018 and to rise by 3.8% pa, from 2018-2028 to USD3,890.0bn (3.6% of total GDP) in 2028. (World Travel and Tourism Council (WTTC) Travel and Tourism Economic Impact 2018 world report.)

Visitor exports generated USD1,494.2bn (6.5% of total exports) in 2017. This is forecast to grow by 3.9% in 2018, and grow by 4.1% pa, from 2018-2028 to USD2,311.4bn in 2028 (6.9% of total). (World Travel and Tourism Council (WTTC)).

Generation Y/Millennials, taking more than 4 holidays per year.

Generation X, are most likely to book a holiday online (82%) and least likely to book in store.

Families with children under 5 years old and affluent people, most likely to book in-store with travel retailers.

Want to understand how we can promote your destinations?


Benefits of Investing in Travel & Tourism

At AfricaOracle we aim to enhance the knowledge of business development in order to have a positive impact on the world’s greatest challenges.

We’ll help you bring new ideas to life, create business plans, implement initiatives and ensure that your actions and activities align with your strategic goals and objectives.

Founder and Managing Director of AfricaOracle, Joyce Sarpong, has nearly 20 years of experience in business development . Joyce personally oversees all client work, and when needed, additional support and skills are provided via AfricaOracle’s global network of trusted associates.

Our flexibility enables us to help out on both small projects as well as longer-term initiatives, and we can also act as an ongoing resource or a form of light support for your team or solo staff member.

Want to learn more about how you can benefit from investing in travel and tourism?


Why AfricaOracle

At AfricaOracle, we are passionate about the socio-economic development and growth of the travel and tourism industry in Africa.

Our mission is to promote and showcase successful African brands and feature stories about African destinations to build the image of Africa.

We work in partnership with various institutions to offer marketing and PR services for destination brands seeking consultancy and representation in the UK and Europe.

We and our partners regularly attend industry seminars and host events.  Through which we have acquired key contacts that enables us to share and gain insights into market trends within the travel and tourism industry.

Our most recent project is with the Tanzanian Tourism board where we worked in collaboration to produce their international marketing strategy for the UK market.

Want to increase the number of UK tourists  to your destination by enhancing your travel trade outreach, increasing your media coverage and engaging with would-be travellers?